We always assess and evaluate the current condition of the PPC account we’re taking over. Mumbai Media studio has created a custom PPC account audit process and checklist based on years of analyzing accounts. This PPC audit helps us shine light on low hanging fruit opportunities, as well as points out potential red flags. We breakdown the current account to learn as much as we can from past performance, and then benchmark all KPIs as a baseline.

For search campaigns, our next step is perform keyword research (based on any missing opportunities found in the PPC audit). We break our proposed new keyword list down into groups and submit back to the client for approval before inputting keywords into the account.

The PPC ads need to be persuasive, yet informative, yet direct, all within very tight character limits. Mumbai Media Studio has a team of experienced copywriters. We also consistently test ad copy to determine what works best, so we have an arsenal of data to build off of, Followed by  design multiple flights of ads in the chosen ad platform’s recommended ad size dimensions. Our ads are designed to be enticing and eye-catching, while still representing our clients’ brand.

To have meaningful PPC success, the ADs need to drive users to a landing page that will convert them. Mumbai Media Studio writes, designs, and develop best practices landing pages for all your campaigns. We’ve our own landing page best practices based on years of testing different landing page formats.