A conversion rate is the percentage of website or landing page visitors who complete a desired action (in other words, convert). For instance, a desired action may be completing a web form, signing up for a service, or purchasing a product.
As you might expect, a “conversion” is the specific action that you want visitors to take.
Do you run an E-commerce site? Then a “conversion” is buying one of your products.
Are you a blogger? Then a “conversion” is signing up for your email newsletter.Are you a SaaS founder? Then a “conversion” is signing up for a free trial.
Conversion rate optimization is the process of optimizing your website or landing page experience based on website visitor behavior to help improve desired results(conversions) on the said page.
Mumbai Media Studio has a team dedicated to analyzing, employing and enhancing CRO for our customers. We experiment with CRO strategies, test them, and find out which strategies work best for the client and their website visitors. We use powerful analytical tools to measure which strategies work, and use our results to optimize your website into a lead converting machine.