The FMCG sector has historically been dependent on various forms of marketing. Given their extensive budgets they spend on magazine ads to TV commercials and radio shows to newspaper promotions to promote their sizzlers. Currently creative! digital marketing has been one of the most emphatic modes of digital marketing for the FMCG sector.
It has become obligatory to FMCG sector now to digitally diversify and spend upto 80% of marketing budgets in digital marketing to optimize their ROIs.